MARKETING-CLOUD-PERSONALIZATION VALID EXAM BLUEPRINT | DUMPS MARKETING-CLOUD-PERSONALIZATION QUESTIONS

Marketing-Cloud-Personalization Valid Exam Blueprint | Dumps Marketing-Cloud-Personalization Questions

Marketing-Cloud-Personalization Valid Exam Blueprint | Dumps Marketing-Cloud-Personalization Questions

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q85-Q90):

NEW QUESTION # 85
When using B2B Detect, which two options are valid account origins?

  • A. Customer date of birth
  • B. IP address
  • C. Account Domain
  • D. Time of day

Answer: B,C

Explanation:
IP Address: B2B Detect can identify accounts based on the visitor's IP address, often linked to a business network.
Account Domain: It can also determine accounts by analyzing email domains or browsing activity linked to a company's domain.
Reference: Salesforce Interaction Studio B2B Detect Configuration Guide.


NEW QUESTION # 86
How are anonymous visitors tracked?

  • A. The browser assigns a 3rd party cookie
  • B. The customer must assign a unique alphanumeric identifier using a first-party cookie
  • C. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
  • D. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

Answer: D

Explanation:
Interaction Studio tracks anonymous visitors by:
* Assigning a unique identifier via afirst-party cookie.
* This cookie ensures compliance with privacy standards and allows tracking across sessions for personalization without identifying personally identifiable information (PII).
References:
* Salesforce Interaction Studio Documentation - Visitor Tracking


NEW QUESTION # 87
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

  • A. 15 minutes
  • B. Real-time
  • C. 1 hour
  • D. 30 minutes

Answer: B


NEW QUESTION # 88
Which two successs metrics can a company achieve with IS their web channel?

  • A. Increase in revenue
  • B. Increase in first time visitor
  • C. Increase in conversion rate
  • D. Increase in organic search ranking

Answer: A,C

Explanation:
* Interaction Studio (IS) helps businesses achieve significant success metrics through web channel personalization:
* Increase in Conversion Rate: By delivering tailored experiences and recommendations, IS drives more users to take desired actions (e.g., purchases, sign-ups).
* Increase in Revenue: Enhanced user engagement and conversions contribute directly to revenue growth.


NEW QUESTION # 89
How does IS define web template?

  • A. An area on your site that a developer has configured.
  • B. A google Chrome Extension
  • C. A repeatable framework used to create a web campaign
  • D. The events and behavior of what will be captured on the websites

Answer: C


NEW QUESTION # 90
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